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MEM: SOCIAL MEDIA VS. SEARCH ENGINE OPTIMIZATION

Aug
22
2022
Mon 10:00 AM to 12:00 PM
Topic: Marketing and Sales

SESSION OVERVIEW: SOCIAL MEDIA VS. SEARCH ENGINE OPTIMIZATION: Either, or--both, and? Discover which strategy is the best of these two powerhouses to boost your marketing ROI. This course goes way beyond identity pieces and gets to the core of what needs to be done first, before you launch your next marketing campaign. MEM is a unique combination of classroom learning, one-to-one guidance from a consultant and business networking with one goal: making your marketing sticky, memorable & unmissable to your ideal customer. Get solid on the critical few marketing fundamentals to: > Build stronger, higher converting marketing strategies > Craft key messaging that will result in measurable revenue growth > Construct the integrated building blocks of marketing to supercharge your overall marketing strategy > Get action plans, templates, frameworks and pro-tips to help attract, capture and convert more of your ideal clients > Improve the effectiveness and value of your marketing investments Real Action Plans, Real Momentum: Every session comes with classroom instruction, a framework, hands-on practice and an action step so that you can gain and sustain momentum. WHO SHOULD ATTEND? If you send emails, run ads, write website content, post on social media, or run any sort of marketing campaigns to grow your business...this is for you. The Marketing Essentials Mastermind is specially designed for business owners, new to mid-level marketing representatives and managers. As well as sales managers, sales representatives and other company employees who impact or interact with the marketing function. This course assumes no previous background in marketing. YOUR FACILITATOR: Theresa Ayers I teach you how to transform social media trends into a tried and true social footprint that drives qualified traffic to your product or service.

Speaker(s): Theresa Ayers

The Florida SBDC at Florida Gulf Coast University is a member of the Florida SBDC Network, a statewide partnership program nationally accredited by the Association of America's SBDCs and funded in part by the U.S. Small Business Administration, Department of Defense, State of Florida, and other private and public partners with the University of West Florida serving as the network's lead host institution. Florida SBDC services are extended to the public on a nondiscriminatory basis. Language assistance services are available for limited Englisch proficient individuals. Reasonable accommodations for persons with disabilities and/or limited English proficiency will be made if requested at least two weeks in advance. To request accommodation or language assistance, please contact Alison Bryant, Florida SBDC at Florida Gulf Coast University, 10501 FGCU Blvd. S., Lutgert Hall, Room 2311, Fort Myers, FL 33965, or via email at abryant@fgcu.edu.


Fee: No Cost

Register Online
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Phone: 239-745-3700
Email: abryant@fgcu.edu

Location

Collaboratory - Southwest Florida Community Foundation
2031 Jackson Street