Building your brand is often an intangible aspect of running your business, but it is vitally important! Branding is the reason customers pay twice as much for one product over another. Building a strong brand will help you stand out, communicate your brand message, reach your target audiences more effectively and transform your business.
During the webinar, we will, review current brands and their meaning, why specific colors and fonts are chosen and what a brand means in other languages. We will offer simple, practical tips on defining and building a strong brand. And, by the end of this fun and interactive brand webinar, you will have a much better understanding of how to make your brand work for your business.
Speaker(s): Orlando Espinosa
Co-Sponsor(s): Florida SBDC at FIU in association with Pino Global Entrepreneurship Center
Fee: No Cost