During a crisis, marketing is paramount to keep a business “Top of Mind” with customers, but how you market will be vital to your business. So, when a cultural moment shifts as dramatically as it has in the face of COVID-19, it is important that brands address the issue with tact, empathy, and mindful marketing as they strategies their marketing efforts.
What should you be doing with your marketing right now? This would be different for businesses who are essential vs businesses that are closed. This is not a time to binge-watch TV. This is a time to reflect, improve and be creative
Please note this webinar is a Live Zoom Meeting. Please make sure to register for this webinar, and you will receive the Zoom Meeting information the morning of the event.
Speaker(s): Orlando Espinosa, Willy A. Bermello, Brian Van Hook
Co-Sponsor(s): A&O Church, MBAF, Academia, USI Insurance Services, Professional Bank, Daniels, Rodriguez, Berkeley, Daniels & Cruz, Florida SBDC at FIU in association with Pino Global Entrepreneurship Center
Fee: No Cost