Retail Academy The Retail Academy provides business owners the tools they need to identify, communicate with, and satisfy the needs of their customers. Learn from the Experts. • Marketing Your Business, Tues., August 21, 2:00 - 5:00 PM YOU know why your business rocks. Does anyone else? Take this class to uncover the characteristics that make up your business’ DNA. Learn how to boost consumer loyalty and company profits. After answering the two most important marketing questions, you’ll be ready to skillfully implement customer-winning strategies. This class includes branding, the 7 Ps of marketing, and pricing strategies. • Advertising Your Business, Thurs., August 23, 2:00 - 5:00 PM Learn why, when, and where to advertise. Participants will learn how to: create a successful ad; write powerful headlines; write effective advertising copy; use words that move people to action; and design effective, simple layouts. • Merchandising and Customer Service, Tues., August 28, 2:00 - 5:00 PM What does your customer see when they walk through the door? Learn how to optimize the buying experience utilizing best practices in product placement, promotions, curb appeal and more. This class will cover: signage, selling space, in-store promotions, CRM, and metrics. • Where’s My Profit?, Thurs., August 30, 2:00 - 5:00 PM Where's my profit? is a three-hour course on how decisions made before and after a sale affect profitability. During the presentation, participants will learn about cost control, projections, and margins. Financial ratios and key performance indicators will be presented and explained as to how these impact the business' profitability. The goal of this presentation is to equip business owners with tools to help them better manage and control their business.
Speaker(s): Pat Gordon
Fee: No Cost