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Grow with Google: Using Data to Drive Growth and Succeeding in a Micro-Moments World

Tue 9:30 AM to 12:00 PM
Topic: Marketing and Sales

At this two-part workshop, you’ll learn about tools to help you collect and interpret real-time information about how customers are interacting with you online, so you can make smarter decisions about how to reach key audiences on your budget, timeline, and terms. The first half of this valuable training program will show you how to connect with customers in the critical moments when they search online for something they want to know, someplace they want to go, something they want to do, or something they want to buy. In this session we’ll talk about: • Identifying consumer behaviors and trends • Delivering relevant content and personalized online experiences • Creating a frictionless conversion process The second half of the program explores tools that can help you understand customer behavior with your online presence. We’ll show you how you can use this info to make informed decisions about your ongoing online marketing strategy. In this session we’ll introduce talk about: • Identifying business goals (and how you plan to use your online presence to achieve them) • Incorporating data into your plan • Selecting tools to help you find the answers you need

Speaker(s): Taught by Google Partner and National Trainer: Matt Weber, President, ROAR! Internet Marketing

Co-Sponsor(s): Seminole County Public Library

Fee: No Cost

Phone: 407-321-3495


SBDC at Seminole State College - Seminole County Public Library
Jean Rhein Central Branch
215 N. Oxford Road Casselberry, FL 32707