This presentation provides a general view of the market research process as it is used by Federal personnel collect and analyze data on products, services, business practices and vendor capabilities to satisfy agency needs. When you conduct market research you learn about the market to make informed and suitable decisions about the acquisition of goods and services. Market research is a critical tool for anyone needing to find qualified small business vendors. At the federal level, market research is the foundation for building an effective solicitation and a successful contract. It is the most important methodology a contracting officer can use to find small business vendors. Federal acquisitions allow small businesses to participate, promoting competition in the procurement process and growing the overall economy.
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